John Carter, Founder of Simpler Trading, has been a full-time trader since 1996. In 1999, tired of talking to his goldfish while trading alone in his office, John launched TradetheMarkets.com to post his trading ideas. The company has since evolved into what is now Simpler Trading. When the markets go awry (as they often do), John is the trading expert people follow. Many of our traders have taken ideas and strategies from him and morphed them into their own. He’s truly one of the best with a level of charisma that draws people in which has transformed him into the popular trader he is today.