Conversion XL - Digital Psychology and Persuasion Minidegree
Track 1: Psychology Foundations
Key behavioral principles and how they shape online behavior.
People and Psychology
Attention Basics
Decision Making
Learning and Memory
Track 2: Neuromarketing and Persuasion Models
This track explores how to appeal to your user’s nonconscious mind via biases, cues and triggers, and other persuasive techniques.
Intro to Neuromarketing
Applied Neuromarketing
Nonconscious Motivation
Cognitive Biases
Building Trust
Building Habits and Loyalty
Influence and Interactive Design
Psychology and neuroscience for CRO
Track 3: Applied Behavioral Psychology
Learn how to implement the theories and methods you’ve learned in tracks one and two.
Psychology of Communication
Psychology of Pricing
Social Proof
Salespage Copywriting
Principles of Persuasive Design
Developing & Testing an Emotional Content Strategy
Heuristic Analysis Frameworks for Conversion Optimization Audits
Psychological Backfiring
Our mini degrees are for the most ambitious, badass people only. People going places.
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